The Client Profitability and Pricing (CPP) tool equips our bankers with a deeper understanding of clients’ financial pictures and empowers them to make pricing decisions on new loan opportunities and deposit relationship management. This exciting tool also provides the ability to uncover opportunities and build on existing relationships with additional products that can benefit our clients. For an in depth look at the full CPP tool, see Introducing Client Profitability and Pricing.

Revenue and Retail associates can access the CPP guidance through the Relationship Profitability Management tab in Xperience. The Relationship Profitability Management tab allows them to assist clients by identifying ways to help grow new and increase current relationships. Benefits of this tool include:

• Understand who our profitable clients are.
• Segment and protect our profitable relationships.
• In competitive situations, know how much you can lower a rate to win the business while still providing for the Company’s interests.
• Know when you can serve your client’s interests by extending benefits like fee waivers, preferred rates, and more.
• Provides for consistency across all lenders and credit products.
• Understand the financial benefits of a transaction.

Loans, deposit accounts, investments, and even affiliate relationships, such as Elan and Elavon are integrated into the platform. Even Capital City Trust relationships have been included.

Below is an example of the Relationship Profitability Management tab in Xperience.

For more CPP resources, click here.