Overview

The Capital City Bank Pricing Committee establishes rates for ALL interest-bearing deposit product types (for example: Negotiable Order of Withdrawal (NOW), savings, money market, and certificates of deposit). Pricing decisions are based on several factors, including market competition, economic factors, liquidity needs, and net interest margin goals.

Preferred Rate Client (PRC) pricing gives bankers rate negotiation options to price-up deposit products to clients with an established banking relationship. A PRC is a client who has been a client for at least 1 year.

Note: Bankers must not offer the PRC products except in response to a specific request by a client that is dissatisfied with the board rate quoted, is threatening to terminate or reduce their CCB relationship.

CCB Deposit Rate Sheet

The latest Deposit Rate Sheet is published on NetInterest each Tuesday morning with rates effective through Monday of the next week. When a bank holiday falls on a Monday, the Deposit Rate Sheet is published on the following Wednesday with rates effective through Monday of the next week.

When presented with a request for current deposit product rates, quote the corresponding deposit rate and annual percentage yield. You can also provide a copy of the first page of the Deposit Rate Sheet. 

Note: Do not provide a copy of the Preferred Rate sheet.

Quoting Bank Deposit Rates Including PRC Rates

Before you quote a rate to a client, keep the following in mind:

• Offer the PRC products ONLY in response to a specific request by a client who is dissatisfied with the board rate quoted, is threatening to terminate or reduce their CCB relationship.
• DO NOT
  • Quote the PRC rates without following the procedure below
  • Use the PRC rates as a business development lead product
  • Use PRC products and rates for public fund relationships
  • Offer rates better than the stated PRC rates

Note: PRC CD rates may equal the Board CD rates depending on the bank’s liquidity position. If the client is dissatisfied, consult with your manager or President to best serve your client.

To quote bank deposit rates, do the following:

1. Profile the client to understand the client’s needs and goals.
2. Match the appropriate product maturity to the client’s financial needs and goals.
3. Using the Deposit Rate Sheet, quote the Board rate from the 1st page of the deposit rate sheet.
4. If the client expresses dissatisfaction with the rate, determine the client’s concern, listen for the competitor offer or the rate that the client is seeking, and handle objections including an earnings comparison between the CCB rate and their desired rate.
5. Recommend a financial review with CCI for rate alternatives.
6. If the client remains dissatisfied, offer the appropriate PRC product and rate from page 2 of the Deposit Rate Sheet.

All Public Fund CD rates are to be quoted by the Treasury or Institutional Banking departments ONLY.