Overview
The Star is one of our greatest business assets and it’s up to each Capital City Bank associate to promote and protect it by using our logo properly. Click through the tabs and accordions for more information on how you can do your part.
Always remember, when in doubt, ask Marketing!
For more information about the role Marketing plays in proudly representing Capital City Bank, check out the Star Banker Marketing article.
Brand Standards
Branding is important, even in a simple voicemail or e-mail. Help us ensure our clients get an authentic Capital City experience every time. Click on the accordions below to find out how you can put your best foot forward.
Logo Usage and Requests
Follow instructions for adding the logo to e-mail signatures properly (do not copy/paste from somewhere else). Logos are often requested by community partners as part of sponsorships and are available upon request. All logo usage must be approved in advance by Marketing, so please review guidelines for logo usage and request a logo here when needed.
Nametags
Nametags belong on your right side, should be straight (and in good condition!), and should be worn at all times.
Replacement nametags are $10.95 each and may be ordered through Human Resources (HR) using this order form.
Banker's Standards
SAM is a set of best practices in client service and business etiquette that differentiates Capital City and our bankers from the competition. The Service Always Matters (SAM) Handbook article has tips for putting your best foot forward through e-mail, phone, and voicemail. It also has a link to the full SAM handbook, where you can learn how to professionally correspond with your clients, how to improve your mingle-ability, and so much more.
Promotional Materials & Usage and Office Standards
Need a little help knowing what goes in those welcome packets for clients or knowing how to make sure your office shine the Capital City Bank way? Click the links below for checklists on keeping up those standards.
- Welcome Packet List - List of inserts (with item numbers) to include in welcome packets for new business and personal accounts
- Office Standards Checklist - checklist to make sure your office is up to snuff
netinterest
netinterest is your source for breaking news, current events, Public Documents, the Associate Directory, Bill's Blog, and so much more. Though most of the content is accessible to you without logging in, you will need a password to post on Bill’s Blog and update your listing on the Associate Directory, among other things. Your username and temporary password are below. When you log in the first time, you will be prompted to choose a new password.
- Username: Your CCBG e-mail address
-
Temporary password: [plaintext_password]
- Note: If you do not know your password, click Lost your password?. An e-mail is sent to your inbox allowing you to reset your password.
To get started, please verify your contact information is correct on the Associate Directory, then take a moment to familiarize yourself with the site. See the FAQs tab for what to do if you see incorrect information you are not permitted to edit on our directory listing.
The following is a brief overview of what you’ll find on the site:
- The home page has quick links to the most recent news items and current promotions. You can return to the home page at any time by clicking the netinterest logo at the top left-hand corner of the screen.
- The black bar below the netinterest logo has links to the navigation features for netinterest—News, Bill's Blog, Products, Resources, Associate & Director Directories, Public Documents, and a Search form.
- Above the main menu, you’ll find links to the Star University landing page, StarBrand, Star Stuff, and Bill’s Blog, where associates are encouraged to post questions and share what’s on their minds.
- The Choose Your Bank Division drop-down box at the bottom left of the page allows you to read an overview of every Division in the Bank, including what they do and the departments within them.
- The site footer contains links to the Capital City Bank consumer website and a login link.
- If you need to find something fast, use the search field at the top right of the home page to quickly locate pages, people, and resources anywhere on the site. Just looking for a person’s name or contact? Click the Directories drop-down and choose Associates or Directors to access search tools dedicated to scouring contact listings.
To learn more, visit the netinterest FAQs page accessible through the Resources drop-down menu.
StarBrand
StarBand is your one-stop shop for marketing materials and fun! The site has several categories to find what you are looking for in addition to an easy-to-use search feature. Below are the different categories and some ideas of what you might fine under each.
Using StarBrand and Staying On Brand
When you or a team member first use StarBrand, begin by reading the Using StarBrand section (blue tab at top of page) to understand how Marketing handles requests (for example: production guidelines or turnaround times) and the Branding Guidelines (green tab) for information on logo usage, photography guidelines, and best business practices.
StarBrand Homepage
See the latest items to be added to the site by selecting the green What’s New? tab to the right of the photo on the homepage.
Miss the latest Marketing Monthly or delete it from your inbox too soon? You can always find the current edition on the StarBrand homepage by selecting the red Marketing Monthly tab to the right of the photo.
Search for an item at the top right of the homepage or peruse the site by choosing a Marketing Tool Category from the bottom half of the page.
Marketing Tool Categories
Read through the accordions to learn about each of the Marketing Tool Categories that are in StarBrand.
Advertising
In this section, you will find an array of previously designed or written ads ranging from general brand awareness and market disruption to products and sponsorships. Some of the most requested items in Advertising include:
- Sponsorship ads
- Retirement ads
- Radio scripts
- Unwavering paperback books
- Outdoor banners
Business Development
This NEW! section is all about building relationships and earning business while staying on brand. Find corporate gift ideas, personalized stationary, and other client appreciation materials. Some of the items include:
- Client care packages
- Gift boxes
- Crab claw buckets
- Line art notecards
- Zoom virtual background
Surprise and Delight
You don’t have to wait for Marketing Monthly to plan office celebrations that will surprise and delight our clients and your fellow bankers. From this section, draw on countless ideas and examples of how to add a little something extra. Whether your office wants to celebrate a holiday or just have some fun, we have what you need. Some of the most popular items include:
- Holiday stickers and gift tags
- Banker in Training materials
- Sweet to be Your Banker cards and tags
- Congratulations cards
Office Merchandising
In addition to the merchandising materials provided for seasonal promotions and the brochures and give-ones you can find on FMI, this section includes product-specific flyers, give-ones, event posters, and a variety of indoor and outdoor signage. Some of the most requested items include:
- Teacher appreciation materials
- Pink ribbon posters and stickers for breast cancer awareness
- And, of course, all of our stickers!
Special Events
Whether you’re looking to host an event in, or out, of the office, or you’re experiencing a competitor or market disruption, this section has the plans and the materials you’ll need to execute it perfectly. Some of the more popular items include:
- Event plans
- Retirement materials
- Office decorations
Branding Guidelines & Elements
Have questions about the Star? This is a great place to start. You can find information on logo usage, how to request a logo, photography guidelines, and even best practices.
Internal Communication
Tell us about your promotion or how great your fellow bankers are! In addition to telling us all the good things, you can order items to publicly recognize the rock stars in your office. Some of the most requested items include:
- Thank you tags
- Retirement ads
- An officer promotion questionnaire.
Presentation Materials
Hosting a chamber event or speaking on behalf of the Bank before a civic group or at a fundraising event? Find talking points, sample PowerPoint presentations, flyers, and more in this section.
Marketing Materials
If you're looking for Star branded swag, from crayons to mugs, look no further than Star Stuff! Running out of give-ones? Order more through FMI! Click through the accordions to learn where to fill your marketing needs.
Star Stuff
Star Stuff is home to Capital City Bank logo products and is accessed by clicking on the Star Stuff link at the top of the netinterest page. Need Star Stuff but don't have access? Contact your manager or ordering specialist.
Star Stuff Monthly E-newsletter
Marketing is working to launch a monthly e-newsletter with the latest and greatest Star Stuff items, sale items, suggestions for items to combine as client gifts, and similar topics.
FMI Marketing Collateral Materials
Refer to FMI any time you are unsure of whether your printed marketing materials are current. Always check the revision date on the back of the printed piece (for example: Rev. 03.21). Some of the marketing materials that are ordered through FMI include:
- Brochures
- Give-ones
- Other Client/Office Materials
- New Account Welcome Folders
- Privacy Notice
- Bank Direct Wallet Card
For a complete list of current marketing materials available visit FMI.
Replacement Merchandising Items to Request by E-Mail
- Counter Mat – Be sure to provide the width of your mats because there are two different sizes.
- Acrylic Stand
- Lobby Banners
- Lobby Banner Stands
Frequently Asked Questions
Below are some of our most frequently asked questions.
How do I order new counter mats?
If your counter mats are damaged (scribbled on where the insert cannot be read) or look worn, please e-mail Marketing the size and quantity of replacement mats that you require. It is important to provide the width of your mats because there are two different sizes.
NOTE: Counter mats are only for use in active teller stations.
What should I do if I have a question about marketing materials I find around our office?
Please e-mail Marketing with any questions related to merchandising and if you have any concerns about discarding outdated banners, bollard signs, or other promotional materials.
How do I go about getting supplies for a Bank-sponsored event?
Depending on what type of event being sponsored, StarBrand has several options for invitations, give-ones, PowerPoint templates, talking points, stickers, and more under the Special Events section.
NOTE: Depending on item and quantity needed, you may need to contribute to the cost through your PR Pool funds. Star Stuff (FMI) also has numerous branded giveaway items available to order using your PR Pool funds.
If you have any questions or concerns, be sure to contact our Events Manager, Kaley Alderman, and share your event photos with Marketing to use on our social media channels.
When is a new banker added to the Associate Directory on netinterest?
Human Resources adds new associates to the Associate Directory and updates information for existing associates at regular intervals. Contact Alison Laughlin if an associate has not been added within a couple of weeks of their start date or if you find erroneous information in a directory listing.
How can I have my photo added to the Associate Directory on netinterest?
You may submit your photo by e-mail to netinterestissues@ccbg.com. Please be sure to wear work-appropriate clothing and have your photo taken in an office or professional setting. NO selfies, please. In most cases, photos will be published within two weeks of receipt but may take up to 30 days, depending on submission volume.